Selling branded shoes on Vinted in 2026

Why sell shoes on Vinted

High-turnover category. Sneakers especially = active Gen Z market. Margins of 50-200% on deadstock or rare pairs.

Niches that work

Nike / Adidas / Jordan sneakers

Jordan 1, Air Force 1, Dunk Low, Yeezy: constant searches. Rare models or limited colorways = price x3-x5.

Veja, Stan Smith, Common Projects

Minimalist sneakers, adult 25-40 audience: steady prices, quick sales.

Doc Martens

Classic 1460, 1461: steady market. Vintage 80s/90s = premium.

Designer heels

Louboutin, Jimmy Choo, Manolo: Vestiaire audience but Vinted too (faster sale).

Shoe photos (5-6 photos)

1. 3/4 front view with natural light
2. Top view
3. Sole view (visible wear)
4. Interior / size tag view
5. Back view + heel logo
6. Original box if available

Condition to mention

– Sole wear (light / medium / heavy)
– Marks on leather / mesh
– Original laces or not
– Original box

Sneaker authentication

Vinted Authenticity for > $100. Proof: receipt, production number on the inner tag, QR code if available. Goat / StockX for cross-checking.

Title keywords

"Nike Air Jordan 1 Mid Chicago US9 deadstock NWT"
"Adidas Stan Smith white green US7 original leather"
"Doc Martens 1460 black US6 patinated leather vintage"

Optimal price

– Deadstock (never worn): retail × 1.2-2 depending on rarity
– Very good condition: retail × 0.6-0.8
– Used: retail × 0.3-0.5

Sneaker scams

– Counterfeit (buyer receives a fake)
– Return substitution (buyer ships back a fake)
– Protection: film the return package opening + pre-shipment photos with the production number visible