Verdict

Vinted EU mainstream volume. Depop Gen Z niche streetwear/vintage (UK/US dominant), higher margins on trend pieces.

Audience

Vinted : 65M EU users, 18-35, all styles. Depop : ~30M users mainly UK/US, 16-26, street/vintage/upcycled niches.

Item types

Vinted : all fashion (fast fashion, mid, luxe, vintage). Depop : trend-driven (Y2K vintage 90s, streetwear, upcycled, designer archives).

Fees

Vinted : 0 seller, ~5% buyer. Depop : 10% seller commission + PayPal fees.

Margins

Vinted : competitive market = downward price pressure. Depop : audience willing to pay premium for "rare/cool" = higher margins on niches.

Sale speed

Vinted : fast (1-7 days). Depop : variable depending on niche.

Recommendation

Vintage Y2K, streetwear, designer archives : Depop. Daily sales of basics, mid-range, classic brands : Vinted. Cross-listing possible on both platforms.

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