Vinted vs Mercari: which one to pick in 2026?

Verdict

Vinted fashion-only EU specialist. Mercari generalist US/Japan (fashion + electronics + collectibles + home).

Geographic dominance

Vinted : 65M+ users in Europe. Mercari : 60M+ US users + dominant in Japan.

Audience & categories

Vinted : fashion 95%. Mercari : fashion 40%, electronics 20%, collectibles 15%, home 25%.

Fees

Vinted : 0 seller, ~5% buyer protection. Mercari : 10% seller commission + payment processing fees.

Item types

Vinted : clothing, shoes, accessories, small home decor. Mercari : everything (with some restrictions for hazardous items).

Authentication

Vinted Authenticity (optional). Mercari : no built-in authentication (caveat emptor).

Shipping

Vinted : prepaid labels integrated. Mercari : prepaid labels with carrier choice, more options.

Recommendation

Fashion-focused EU sellers : Vinted. US sellers selling diverse items (electronics, collectibles, fashion) : Mercari. Cross-platform US fashion sellers : both possible.