Why keywords matter

Vinted indexes title + description + brand + size. The keywords you pick = the searches you rank on.

Universal keywords (high conversion)

Condition: NWT, new, never worn, with tag, vintage, rare, collector, sold out, limited edition
Style: oversized, slim fit, cropped, mom jean, baggy, skinny, regular
Season: summer, winter, mid-season, festival, party, beach, ski

By category

Women's clothing

Dress: "midi", "flowy", "boho", "vintage 90s", "cocktail". Jeans: "high-waist", "mom", "skinny", "wide leg", "washed". Top: "crop", "oversize", "long sleeve", "bardot", "asymmetric"

Men's clothing

T-shirt: "graphic", "oversize", "regular", "vintage", "logo". Sweater: "crew neck", "V-neck", "cashmere", "merino", "Nordic". Pants: "chino", "cargo", "slim", "regular fit", "denim"

Bags & accessories

"Authentic", "authenticity card", "receipt", "original papers", "dust bag", "box". "Mini", "midi", "tote", "shoulder", "shopping", "bowling"

Shoes

Sneakers: "Original", "rare", "deadstock", "OG", "limited edition", "original box". Heels: "stiletto", "kitten heel", "block heel"

High-conversion brands

Zara, H&M, Mango, Uniqlo, Sezane, Other Stories, Reformation, Cos, Acne, Isabel Marant, Louis Vuitton, Chanel, Hermès, Levis, Nike, Adidas, Veja, Stan Smith

Keywords to avoid (algo penalty)

"Beautiful", "gorgeous", "amazing" (vague). Emojis in titles. "URGENT", "quick", "cheap" (spam). Mismatched brands (Zara wording on a Primark item = penalty).

Where to place keywords

1. Title: 2-3 targeted keywords
2. Description: 5-8 keywords in context
3. Brand field: exact
4. Hashtags: if applicable, 3-5 max

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